A veteran brand is meeting a veteran mogul as Percy Miller, better known as Master P, plans to use his unlimited finances to purchase Reebok in a 7-figure deal.

Miller, who was raised Catholic, continues to identify as such, and recently committed to making Christian music for the rest of his career, is negotiating alongside former NBA superstar Baron Davis.

The news comes on the fourth day of Kwanzaa, commemorating cooperative economics (Ujamaa): the principle of uplifting the Black community through entrepreneurship, patronage, and philanthropy.

Miller's announcement of the news on this day seems to have been intentional.

The hip-hop entrepreneur, who had a short NBA stint himself, has also made several other business moves since his initial music ventures—including (but not limited to) a variety of real estate ventures, franchises, and food brand, a restaurant, and multiple new Christian films.

He is also known for his giving, having (somewhat controversially) saved a number of Catholic schools in New Orleans in 1999 with a donation of half a million dollars.

Reebok, which has slipped in its sneaker market share as of late, is just one of Miller's current fashion forays, and he may have more business deals on the way.


Nate Tinner-Williams is co-founder of Black Catholic Messenger, a priesthood applicant with the Josephites, and a ThM student w/ the Institute for Black Catholic Studies at Xavier University of Louisiana (XULA).


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